Interaction is the best way for a business or brand to improve and maintain an online presence. Whether the feedback is negative or positive, it’s crucial to respond to customer comments across your business’s online platforms. However, it’s often easier said than done. Managing customer reviews can become overwhelming and time-consuming when your strategy and attention spans multiple social media apps and websites.
Fortunately, there are software tools — known as reputation management software or review management software — that can help you track and manage customer reviews and comments.
What Is Online Reputation Management?
Online reputation management is the process of collecting, tracking, and managing reviews and comments posted about your business on any of your platforms. It gives you an opportunity to maintain or improve a positive online presence, therefore boosting audience interaction and encouraging consumer loyalty.
Importantly, a reputation management software is designed to remove the process of manually reviewing customer comments. It establishes a formal review platform, therefore encouraging positive user experiences.
What Are the Benefits of Using Reputation Management Software?
When a current or potential customer reaches your online platform, whether it’s a website or social media account, they either already have an opinion of your brand or quickly form one. Some customers may be inclined to share that opinion publicly. Using reputation management software puts you ahead of the game, so you can catch any reviews or comments that need attention as soon as they’re posted.
Here are some of the benefits of utilizing reputation management software:
By taking advantage of reputation management software, you no longer have to open up various online platforms and manually filter through customer reviews. Now, you can quickly navigate to the reviews and refocus that time on making sure your brand’s unique voice is heard loud and clear.
Boosts Local SEO
Local SEO is different from traditional SEO because it not only looks at search term relevance but also proximity. Typically, brick-and-mortar businesses rely on local SEO for this reason. Search engines, like Google, use local SEO to ensure businesses are not only real, but reputable resources for the communities they’re located in.
Improves Your Reputation
Because reputation management software takes away the tedious, time-consuming aspects of monitoring online reviews, you can pinpoint and focus on the platforms or comments that need more attention. For example, you can offer your current and potential customers better responses, services, or solutions to the issues they raise. Reputation management software also helps you collect positive reviews and promote reviews that will be widely seen by your online audience.
Which Reputation Management Software Should You Use?
There are many different kinds of software available for managing online reviews and reputations. The best way to find the right one for your brand or business is by reading customer and expert reviews of the software, comparing features, and if possible, trying out the platforms in a demo.
Telio’s easy-to-use, intuitive interface is the ideal solution for managing online reviews and maintaining a positive online reputation, even for a beginner. Its processing abilities streamline reviews from a multitude of services, including Google, Yelp, Facebook, and more, and it has several other intuitive features for digital marketers.
At Telio, we understand the challenges of maintaining a positive reputation across online platforms in an oversaturated digital market. With our software, you can take the stress out of monitoring customer reviews, attract new customers, and stay ahead of the competition.
Contact us to speak to a representative about our software and ask us for a demo!