Last month, we explained why building an email list should be a top priority for your business. This month, we’ll help you put that email list to good use. Using automated email marketing, otherwise known as email drip campaigns, you can improve your customer relationships, boost sales, and build your business’s online reputation.
Keeping in touch with your leads and customers through email is an effective way to keep your brand on their mind and offer exceptional customer service. To harness the power of email marketing, you need to set up email drip campaigns that will build rapport and encourage loyalty.
At Telio, we understand that it can be difficult to get started. That’s why we’re providing this helpful 3-step formula using email drip campaigns to build up your good reviews.
Why Email Drip Campaigns?
Marketers have found that email is 40 times more effective at acquiring customers than social media, according to data from McKinsey. Further, emails triggered by transactions are opened eight times more than other types of emails, Experian reports.
There are many email marketing services out there that help you create and personalize emails with automations. You can easily choose from email templates, write up a quick message, and import your email list to get started.
Using these services to set up personalized emails in response to major customer milestones can help increase your chances of receiving good reviews — you just need to know exactly which emails to send and when.
The Welcome Email
The first milestone you can celebrate with an email is when a potential customer signs up to receive value from your business. Depending on your business, this might look like subscribing to newsletters, booking an initial appointment, or creating an e-commerce account. No matter how you’ve secured this new customer’s contact information, the first automation should be triggered.
In this email, make the message as personal as possible, such as inserting the new contact’s first name. Don’t forget to add any important information they’ll need to keep in their records.
Pro Tip: Welcome emails have shown to result in 320% more revenue than any other email, so make it count!
The Thank You Email
The second milestone you should celebrate in your email drip campaign is when the lead you’ve been nurturing has converted into a customer. For some businesses, that might mean a sale through their e-commerce website while for others, that might mean the customer showed up for their scheduled appointment.
Never forget to thank your customer after a purchase with an automatic thank you email. This email can be even shorter than the welcome email — just a quick note after a successful experience. Don’t sign off, though, before you extend a line of communication for any questions or concerns.
Pro Tip: Add a section for suggesting similar products or services the customer might like to try next!
The Check-Up Email
A few days later, it’s likely that your new customer has moved on to other priorities. As a marketer, it’s your job to keep your business on their mind with a follow-up email. The message shouldn’t pester them, but let them know that you value their business and would love to hear about their experience. Finally, you can get to the good part: encouraging a positive review.
The key to increasing good reviews is to make the review process as easy as possible. Try inserting links to the review pages your business has profiles on, or insert a clickable feedback form into your email. One of the most effective feedback forms comes as a star rating form that customers can click with the option to offer more detailed feedback.
Pro Tip: Set up a second version of the “Check-Up” email to be sent after a few days without a customer response.
Build Up Your Business with Email Drip Campaigns
Keep in mind that the above formula for harvesting good reviews via email is only a template. By applying your creativity and unique knowledge of your business, you can tailor these emails to work to your advantage. Whether you send the same review request to all your customers, or you choose to send a special version to your most loyal supporters, you’ll improve your chances of obtaining those coveted 5-star reviews.
Once you start receiving reviews, you’ll need to monitor them so you can quickly respond. Telio offers around-the-clock review monitoring so that you can be notified of each new response. To start tracking the success of your email drip campaigns today, take a look at our review monitoring packages and contact us to learn more.