Business owners and employees alike frequently ask how many reviews are really enough to create a lasting and positive impression on your future online users.
We already know why getting positive online reviews is more important than ever.
So how many reviews is enough?
- It’s ongoing
- It’s relative to your competitors
You want to consistently generate reviews for your business. Your reviews should be up to date and especially present on high authority review systems like Google, Yelp, and Facebook.
Another way to look at it is how many reviews you have relative to your competitors. Local competitors for local businesses and industry and niche competitors for non local businesses.
There is a fine line between lots of good reviews and having too many. Search engines will pick up on and flag unusually high volume of reviews.
You increase your chances of showing higher in the search results and local pack than your competitors when you have more reviews than them. In addition, according to a Moz Local Search Ranking Factor study, customer reviews contribute about 13% to how search engines rank a website in the local pack at the top of search results.
What does Google’s Local Pack look like?
Review Site Factors
The site you are getting feedback on can influence whether quantity plays a technical factor. Here’s what you need to know about three of the main review sites online as it relates to quantity value for your business.
How Many Reviews Do I Need on Google?
There used to be a time when you needed at least 5 reviews for your star rating to show up in local searches. Now if you have at least one or two reviews, your rating should pop up in Google.
If your business has an online store and you want your Google seller rating to show up when you advertise on AdWords (Google’s online advertising platform), you’ll need 150 unique reviews and at least a 3.5-star rating.
Google is the most popular search engine with over a billion users. You want to be curating Google reviews on a regular basis. This will increase trust with your potential customers and improve your online presence in local search results.
Acquiring more positive reviews than your local competitors is more important than just having a lot of reviews. Google shows reviews from other sites, including Facebook reviews and other review sites that are unique to your industry and business.
How Are Facebook Reviews Important to My Business?
Facebook is like the other platforms in that there is no set number of reviews that secures your success or ‘review authority’ online. It’s more of a trust factor than how many reviews you have, or how much positive feedback and positive ratings you have relative to your competitors.
Again, your Facebook rating can show up in Google when users search your business. In short, you want to have positive feedback on Facebook, not just for people who will view your Facebook business page, but also those who search for your business or services on Google.
How Are Yelp Reviews Important to My Business?
Just as for Google, there isn’t a set number of reviews you need. You also want to know that Yelp filters your reviews based on their own algorithms.
Make sure that your business’s Yelp profile is complete and accurate and that those who leave reviews have a history of leaving Yelp reviews and have completed their profile as well. This is will increase the chances of their review showing up.
Yelp’s site has a high authority in search results so it would definitely benefit your business by generating reviews from there. You may notice when searching for a business in Google maps that the Google review shows up. When using apple maps, iOS uses Yelp reviews. This makes it vital to improve your yelp presence when trying to optimize for iOS devices.
How Many Reviews Do I Need to Generate Customer Trust?
In a recent study by BrightLocal, it revealed that 28% of customers trust a business after reading 2-3 reviews, while 36% trusted a company after reading 4-6 reviews.
A few implications can be derived from these statistics.
- Only one review can begin to impact your professional reputation.
- To really build trust, you need many reviews.
Look at your competitors to see where you line up with them, but also understand the platform in which you are generating reviews.
Just as in relationships, trust is something that you earn over time. Generating positive and authentic reviews on a regular basis will help you achieve this customer loyalty.
Takeaway: What Do Customers Look for When Seeing Reviews?
- Recent reviews
- At least a 3-star rating
It’s important to have up to date reviews because it shows that your business is active. It also gives future consumers a better understanding of what recent customers have to say about your business. You’ll want to have reviews at least from the last few months or less.
High ratings matter because it creates an immediate impression before a user even reads their first review. 4 and 5 star-ratings are obviously the most favorable to your business. However, if you have at least a 3-star rating, your consumers are far more likely to take your business into consideration then if you had 1 or 2 star-ratings.
Quality and quantity are two factors to take seriously when it comes to your online reputation.
The great thing is that you can make it easy for your customers to leave reviews which can positively impact your online reputation in real time. Telio’s review software makes it easy for your customers or patients to leave reviews, while safeguarding against reviews being published that are less than a 4-star rating.
How does it work?
- Customer or patient goes to your website to leave a review
- Their reviews get posted on Google, Facebook, and Yelp
Take control of your online reputation by developing a review generating strategy for your business. You’ll be happy you did it.