Social media platforms continue to be some of the most important online tools to unify your business and audience. In order to take advantage of all the benefits of a social media presence, you’ll need more than a few hashtags or emojis. The most successful online marketers use other creative and intuitive strategies that encourage increased brand awareness and customer acquisition.
Let’s explore a few helpful approaches to social media marketing that can help you fully optimize your online brand-building endeavors.
Take Advantage of a Multichannel Approach
Today, it isn’t enough to have a single social media platform for your business’s promotions and content. Instead, you will want to adopt a multichannel approach and share your content across multiple platforms, such as Facebook, Twitter, and Instagram. That means tailoring different pieces of content to fit that platform, whether it’s correctly sizing images or using the right amount of text and hashtags to optimize engagement.
A multichannel approach functions in a couple different ways:
1. It increases overall exposure by spreading your content to various audiences on platforms that have their attention throughout the day.
2. It encourages you to segment and target your audience and the content you share with them.
This is why it’s so important to identify your audience segments and use a targeted approach when publishing content across your social platforms.
Create Content That Matters
What does meaningful social media content mean to you and your audience? Now, this may seem like a complicated question at first, but it’s actually simpler if you consider a few key variables. Content that matters is timely, relevant, and engaging for your target audience. It offers a solution at the right time using multimedia content to drive the message home.
Meaningful content is clear and effectively expresses your brand’s unique identity while offering potential customers value through entertainment or information. It helps if the content is visually aesthetic with an identified purpose that encompasses your brand’s overarching message.
Engage with Your Audience
Social media lets you start a conversation between your business and targeted audience. Like any conversation, it cannot be successful if it is one-sided. You can post content across social media channels for your audience, but the content will not have significant impact if it’s not primed for engagement. Remember: hashtags can help with audience engagement, but hashtags alone do not make a piece of content engaging.
You can encourage your audience to continue interacting with your posts by responding to their comments. The sooner you reach the comments and reply with on-brand language, the more likely your audience is to continue the conversation. Also consider asking your audience questions for feedback, posting a quick survey or poll, and reposting content they tag you in.
Try Influencer Marketing
Influencer marketing has taken word-of-mouth marketing to the next level. Now, instead of relying on your audience to share your business with their friends, you can target a single social media influencer or multiple influencers who can encourage their followers to become customers. Some of the world’s biggest brands rely on social media influencers to reach large audiences. Similarly, startup brands can reach out to influencers with niche audiences. This smaller-scale strategy can be very successful in delivering “bang for the buck” on a tighter budget.
At the end of the day, the key to influencer marketing is trust. The influencer becomes a medium of trust between your brand and your target audience.
At Telio, we understand the challenges that come with managing growing social media platforms. Contact us to speak to a representative about our services, including our intuitive software that helps brands manage their online presence. Let’s take your social media marketing plan to the next level!