Nowadays, our link to the outside world is online. A vast ocean of information is available at our fingertips through a computer or mobile device. Whether your inquiry is about a person, place, or thing, a simple online search guarantees information in written content, images, video, and more. With Internet search technology so widely available, virtually anyone can access information about you and your business. So, why not seize the opportunity and optimize your online presence? Let’s look at how building your online presence can help you maximize your business’s growth potential.
What Is an Online Presence?
An online presence can be defined simply as any evidence of you or your business that’s found through an online search. Usually, your presence is established through a website, social media account, or blog. However, having an online presence doesn’t mean you are active online. For example, your name could simply be online via public records, mentions in content posted by friends, or listed on a company or association website.
It doesn’t take much to establish an online presence, but if you want to maintain your visibility and reap the benefits of online marketing, building an online platform is essential. This platform could be for your personal brand, your business, or both. It takes a fair amount of work to plan, brand, and publish online content, but if you put in the time and execute the proper strategies, you can take full advantage of a robust online presence.
What Are the Benefits of an Online Presence for My Business?
Now that we’ve defined what your online presence is, let’s look at the many benefits of a successful strategy.
Reaching a Larger Audience
Using social media, you can expand your business’s reach and better target your customer base. Leveraging a social platform gives your audience a direct way to interact with you, your business, and content immediately, and check for updates as needed. Through a combination of informative written content and engaging visuals, you can attract your target audience, educate or entertain them, and finally, retain them and hopefully convert online visitors into customers.
Increasing Customer Interaction
In-person consultations and phone calls have been replaced by video conferences in recent times. Our increasing interactions and experiences with the Internet have changed the way we communicate with our colleagues and customers. Through social media, your customers can interact with you directly. Whether it’s a comment on a post, a like, or an email, social media can help make you more accessible to a larger audience.
Social Media Content Production Is Free
Traditional marketing methods such as billboards, flyers, and brochures are not yet a thing of the past, but a lot of advertising dollars have been redirected to digital content for good reason. Not only has everyone’s attention turned to digital media, but older marketing forms are comparatively more expensive to produce. While you can employ online marketing consultants or services, making a social media account and producing the content yourself across major platforms is essentially free.
Creating Word of Mouth
Most often, the best marketing is word-of-mouth referrals. Satisfied customers not only interact with family and friends, but also tell other customers about their experience with you or your business. If you maintain your online presence, customers may feel more compelled to interact on your profiles, leave a positive review, and further solidify your brand’s online image. This can also encourage more members of your audience to become active participants or “fans” of your business rather than being bystanders.
Are you trying to build or enhance your online presence? At Telio, we understand the difficulties that come with managing a growing online platform. Contact us to speak to a representative about our available services. Let’s take your online presence to the next level.