It’s fair to say that the COVID-19 pandemic has forever changed consumers’ and companies’ relationships with digital marketing. With more people spending more time online, effective, “smart” strategies for social media marketing, email campaigns, and other digital outreach efforts are more important than ever. In this article, we’ll discuss a few digital marketing trends that surged in popularity in 2020 and how you can use them to optimize your online marketing strategy going forward.
Improve User Experience
Amid changing social trends and shifting consumer landscapes, more emphasis has been placed on improving digital experiences. There are more digital “distractions” away from traditional media, so consumers are not immediately motivated by one-way communications, such as TV ads, newspaper ads, or billboards. Instead, they are increasingly motivated by two-way communications and digital experiences with companies and brands. They are more likely to become repeat customers when a brand actively seeks a customer’s attention on popular social media platforms. A company or brand has a winning formula when they leverage digital attention and offer excellent customer service with an efficient, convenient purchasing experience.
Today’s consumers are more interested in brands that take an active interest in them and encourage a personalized experience. Conversational marketing is one way to offer this personalized experience. It appeals to today’s online audience and facilitates one-on-one connections between brands and customers. Conversational marketing often includes use of timely responses via social media and informal, conversational language that helps give brands a personality.
Ultimately, people want to buy from brands they trust. Engaging with consumers and facilitating communication can help bolster their trust and improve their comfort level when they invest time or money in your brand.
Create Engaging Visual Media
Another growing trend in digital marketing is the use of visual media, including pictures and video, for ad campaigns, product launches, or sales. Plain text is often not enough to stop a customer mid-scroll on their social media feed, and it’s often not memorable enough for your audience to retain the information you post. Adding images, videos, or graphics to your online content can increase user engagement, retention of information, and make consumers more likely to become active participants in your brand. Consumer preference for visual content is easily observed on image-focused platforms, such as Instagram and TikTok, which are surging in popularity.
Dive into Influencer Marketing
Considering the surge in traffic on social media platforms during the pandemic, you may want to consider taking advantage of influencer marketing to take your company or brand to the next level. Influencer marketing utilizes online word-of-mouth marketing through social media influencers and ambassadors who amplify your brand’s message to a larger audience. These individuals can be celebrities, popular YouTube creators, or well-known Instagram personalities with followings of various sizes. Generally, the more followers an influencer has, the higher the price tag for their engagement. Consumers trust and follow influencers, and they value their opinions and reviews of different products, services, or companies. If a consumer sees their favorite Instagram influencer reviewing a product your company sells, they may be more inclined to become a customer.
Which digital marketing trend will have the biggest impact in 2021 in a post-pandemic world, and which new trends will emerge? We’ll just have to wait and see!
At Telio, we understand the challenges of building, managing, and growing online platforms in an oversaturated market. With our intuitive review monitoring and reputation management software, you can easily monitor and respond to customer reviews to help build your digital presence, attract new customers, and stay ahead of the competition.
Contact us to speak to a representative about how our software can help improve your digital marketing plan.